Share
Streaming
Location
All trends, one place
Share
Streaming
Location
The Tranda application offers a social media service for users who love fashion. It allows users to add purchase links and tag locations in their posts and provides a feature that enables users to stream and buy products in real-time. To enhance the styling of posts, Tranda offers a variety of GIF stickers and layers, helping users create more professional-looking photos. Tranda is not just a simple social media platform, but a fashion-centric service that helps fashion influencers easily buy and sell products.
Design challenge and
responsibilities overview
Challenge
Creating a path for fashion lovers to easily obtain information on items they are wearing and move to purchase them easily and conveniently.
Opportunity
Fashion item businesses can increase sales by collaborating with influencers to promote their items.
Primary Logo
Secondary logo
Letter mark
Secondary logo
Combination (Horizontal)
Combination (Vertical)
Pictoral
Card
Typeface
Poppins
Poppins
Poppins
Poppins
Poppins
Icons
Bold
abcdefghijklmnopqrstuvWxyz abcdefghijklmnopqrstuvWxyz ~!@#$%^&*()_+
Medium
abcdefghijklmnopqrstuvWxyz abcdefghijklmnopqrstuvWxyz ~!@#$%^&*()_+
Thin
abcdefghijklmnopqrstuvWxyz abcdefghijklmnopqrstuvWxyz ~!@#$%^&*()_+
Buttons
Application pages
User action
Final goal
Tranda | Userflow
'Tranda' is designed to create a seamless shopping experience within a fashion-focused social media environment, allowing users to engage with content and ultimately complete a purchase. This user flow visually outlines the step-by-step journey, from content discovery and interaction within the platform to clicking on product links and finalizing the purchase on an external shopping site. By mapping out these interactions, we can analyze user behavior, identify key engagement points, and detect potential drop-off stages. This insight helps optimize the UX/UI design to enhance conversion rates and improve the overall shopping experience.
Tranda | Low Fidelity
'Tranda' has been designed with refined features to respond sensitively to emerging trends while maintaining an intuitive and accessible user experience. The interface is structured to quickly adapt to the latest fashion trends, ensuring that users can seamlessly explore and engage with content without unnecessary complexity. The wireframe has been carefully crafted to balance sophisticated design elements with user-friendly navigation, allowing for an effortless and engaging interaction. This approach ensures that users can naturally stay updated with trends while enjoying a smooth and optimized platform experience.
